ab-testing

Statistical Power

Power considerations drive the sample sizes needed for a successful experiment.

Counterfactuals and Causal Reasoning

What does 'Why?' mean anyway?

Fisher's Exact Test

Simulation-based inference sits on a rigorous foundation.

A/B Testing, Part 2: Statistical Significance

Results can't always be taken at face value.

A/B Testing, Part 1: Random Segmentation

Random segmentation is the gold standard of Causal Inference.