An important part of planning any statistical experiment is power analysis. In this post I will focus on power analysis for linear regression models, but I am hopeful much of this can be applied to Generalized Linear Models and hence to the sorts of A/B tests I normally run.
Recently I have been reading Causal Inference: The Mixtape by Scott Cunningham. One thing I think Cunningham explains very well is the role of endogeneity in confounding even simple comparisons. I don’t have a background in economics, so I had never really grokked the concepts of endogenous and exogenous factors, especially as it related to causal inference. In this post, I’m going to discuss a few examples that highlight why it’s such an important distinction.
We have previously mentioned the Stable Unit Treatment Value Assumption, or SUTVA, a complicated-sounding term that is one of the most important assumptions underlying A/B testing (and Causal Inference in general). In this post, we talk a little more about it and why it is so important.